Senior Living Commercial Pergolas

Goal was to expand product awareness to a specific niche of Senior Living Communities & Memory Care Facilities.

I wanted to create a video campaign that interviewed a Senior Living Community Director to speak to the benefit of the product for their residents.

Planned, coordinated with the facility & director, filmed the interview as well as additional footage to supplement the video. Edited a final long form and subsequent short form videos that were then used in social media, email marketing and video ad campaigns to target our specific market.

This resulted in being able to reach a new niche market and to make sales .