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Homeowner Testimonial

Project Type

Video Testimonial

Eldridge, IA

Eldridge, IA

Goal was to create awareness for Lovewell's pergola installation services to increase sales.

I wanted to create a video campaign that took true customer testimonial to translate the benefits and instill trust in Lovewell.

Planned, coordinated with the sales manager and the couple we chose to interview, filmed the interview as well as additional footage to supplement the video. Edited a final long form and subsequent short form videos that were then used in social media and video ad campaigns.

This resulted in creating various formats of this video in long and short form for social media and ad runs. And I was able to shoot the video so that it crossed over and was also used for Heartland Pergolas brand in a similar fashion.

© 2026 by Melanie McCalley. 

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