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Promotional Brand Video

Project Type

Brand Video

The goal was to create brand awareness and trust in a newer market for Lovewell.

Planned the full concept, filmed the majority of the video clips and . I created the script but sub-contracted out for the voiceover and one of the drone videos from Iowa City was done by an outside agency. This also included the design of a new sales collateral piece that linked the video by QR code.

This resulted in advertising campaigns for the newer market as well as a supporting sales piece that has helped instill brand trust and increased sales.

© 2026 by Melanie McCalley. 

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